Is There a Tipping Point in Social Media?

Tipping Point - SpillEver since I was a pre-teen (it’s really been that long), I was immersed in social media to some extent. From chat rooms to forums to instant messaging and now to web 2.0 sites and social networks, I’ve been through it all — from alpha, to beta, to final — and then some. I’m at the point where I am bewildered by the amount of people joining and wondering if I should let everyone have access to every part of my life — since right now, most (all?) of it is online. This issue has become a lot more prevalent as I see people take advantage of social networks because they are so easy to sign up to and manipulate for personal gain.

It wasn’t always like this. And for awhile, it was rather nice. When I first visited a chat room on AOL in 1993, I actually spoke with someone who went to the same high school as me. We had the same teachers — the only difference was that this guy was 13 years my senior so our paths never crossed. The AOL Lobby at the time was frequented by author Tom Clancy. People were cordial and welcoming and friendly to each other. I, too, was open and ready to embrace friendships online due to the novelty of networking. Social networking was in its infancy then and it didn’t attract those people who now make parents worry about their children’s safety. In a way, I’m lucky. But I also had a keen eye and I matured very quickly since I was exposed to people from all parts of the world and from all rungs of society.

I grew up, and social networks grew and new ones sprouted alongside me. The appeal brought individuals looking to network and who had a genuine interest in finding others with similar interests. It also brought the undesirables.

In the beginning, I let everyone in. My Friendster account of 2001 has more Filipinos than Americans, and that seems to make a lot of sense given the demographics of the site. I wanted to meet anyone and everyone. I accepted any friendship invitations. It was fun and harmless.

I’m at a different point in my life now. Today, I’m always looking for networking opportunities, but in a way, I agree that Scoble is silly. When you add everyone and their pet fish to your network, it defeats the purpose. Perhaps I’ve hit a point — at least on some networks — where I’ve reached social media maturity and feel that it’s about who you know rather than run amok friending everyone you possibly can.

This is not to say that becoming friends with random people on social networks an immature approach, but I believe that the novelty of meeting random people (and I mean entirely random) is gone with me as I have evolved within the social media realm. I’ll be more than happy to befriend anyone who has a connection to me, whether it is through a friend or a sibling or even just as an admirer of a blog I read. For me, though, it’s not about blind acceptance anymore as it was before. I don’t consider it risky, but I think that anyone who wants to make friends with someone should make a good faith networking effort rather than to aim to have as many friends as possible.

Do you feel that you’ve reached that point? Am I growing up too fast?

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9 replies on “Is There a Tipping Point in Social Media?”
  1. says: Lori Luza

    ITA! I find the unconnected and random friend requests a little slimy. I try to be careful, as they could be potential clients, but I’m pretty picky about who I accept as my friend on myspace or other more general social sites. (That being said, I don’t bother with those who “follow” me on twitter or whatever since it’s a mutual acceptance.)

    Thanks for a great blog!

  2. Lori, thanks for your comments!

    It’s really risky nowadays. People are looking for anyone and everyone, but it should not be about how many people you know, but who you actually know.

  3. I feel the same way. Have you ever noticed that on Facebook if you fill in the friend details and check “I don’t even know this person,” it pops up with something like “Then why are you adding them?”?

    It’s a good question, and one that the high schoolers might do well to ponder before adding everyone that asks.

    Like Lori, though, on some sites I don’t mind (especially ones that don’t have very much personal info–Digg, StumbleUpon, etc.). And I tend to add people who read one of my blogs because I’m just too nice (but I’ve turned down people I actually do know just because I didn’t particularly want to be associated with them :\ ).

  4. Really interesting article,

    The first thing I thought was about how your experience is quite a different one than mine. I have not engaged in social media very much or for very long, whereas you have.

    Let’s compare those two type of people. People who can remember “the good old days” of social interaction on the web are very likely more patient with the whole thing.
    I on the other hand, as a new person exploring the different sites, have virtually no patience with it at all and my experience is very different.

    Anyone who uses a site or a community will naturally all go through a learning process so I guess what you have mostly made me think of is “Hmmmm, I want to know what Tamar knows”

    In other words, I am lazy. I don’t want to go through the valleys and peaks of a learning process, I want to know what Tamar knows. I have read your stuff, I respect your opinion, so hook me up and write about your experience and what you think is the best route to go and how to get there. Which site should be a must? Which ones suck beyond any singing of them? How do I, a new user take full advantage of the sites?

    Spoon feed me Tamar, I will take your recommendations and implement them.

  5. I’ll consider writing a post on this – thanks Pat. 🙂

    I would say you need to join Facebook right away. There are a lot of pictures of you there that need to be tagged!

  6. Pictures of me?

    I like it already…

    I just registered with Facebook a couple of weeks ago, but haven’t beefed up my profile or anything, I willdo so now, thanks.

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